Reclaiming Dawn

When I turned 40, I started paying attention to what was actually in our everyday products. Deodorant, face serum, body lotion—I realized my family was exposed to chemicals I couldn't even name.

I didn't overhaul everything at once. I started with one product, then another. As I learned more, I shared what I'd discovered with friends and family. The requests came in fast. People wanted the deodorant. They wanted the face cream. Within months, what started as a personal quest became something bigger.

I never planned to start a business. But I believed in these products too much to stay quiet.

Reclaiming Dawn is built on one idea: you shouldn't have to choose between products that work and products that are safe for your family. We make handmade natural skincare for the whole family—deodorant, face serum, hair tonic, face cream, and home care products. Everything starts with clean ingredients we'd use ourselves.

We're based in Texarkana, Texas, and we've earned over 245 five-star reviews from customers who trust us enough to recommend us to friends.

Our goal is simple: help you and your family live healthier by switching to skincare products you can actually trust.

Welcome to Reclaiming Dawn.

Amber Watkins
Founder